Paul Chaney

305 Halcott Dr. #127 , Lafayette LA 70503

It's been a long while since I blogged here, but that doesn't mean I've not been blogging. My focus over the past few months has been on the topic of social commerce, which is using social media in a retail environment to produce, get this, actual dollars.

I'm currently writing weekly feature articles for Practical eCommerce, an online publication I've worked with for years. More recently, I started blogging for Social Commerce Today, a site with a strict focus on social commerce.

I hope to resume blogging here whenever possible, as I realize the importance of doing so, but my time is limited. So, look for my writings at those other two venues.

Most of my writing these days is done at Practical Ecommerce, an online magazine devoted to helping smaller online businesses grow and prosper. The beat I cover there is social commerce. I write weekly feature articles and maintain a blog called The Social Retailer. Here is a roll up of some of my more recent articles and blog posts.

Feature Articles

How to Create Facebook Ads, Part 1: Setup, Design, Targeting

How to Measure Social Media Marketing; 3 Steps

Google+: Overview, Ecommerce Use

5 Influence Measurement Tools

5 New Social Media Management Platforms

One Merchant's Experience with LivingSocial and Groupon

The Social Retailer Blog Posts

Merchants Need to Adopt a Social Media Mindset; 10 Principles

Planting Social Media Seeds in Ukraine

Bing Brings "Friend Effect" to Search

If Not Sales, What is Social Media Good For? (Can be sung to the tune of Edwin Starr's "War." )

Twitter is an Information Network, Not a Social Network

Lastly, it's worth mentioning I also maintain a blog on the Practical Ecommerce Facebook Page called F-Commerce Insider, which covers the topic of Facebook Commerce and is updated weekly.

I maintain a blog over at Practical Ecommerce call